The “official” birthday of the beer can is January 24, 1935. That’s the day cans of Krueger’s Finest Beer and Krueger’s Cream Ale first went on sale in Richmond, VA.

But the beer can really made its debut some 14 months earlier – just before the repeal of Prohibition. American Can Company had engineered a workable beer can.

All that was needed was a brewer willing to take the pioneering plunge. The Gottfried Krueger Brewing Company of Newark, NJ signed on the dotted line in November 1933.

By the end of that month, American had installed a temporary canning line and delivered 2,000 Krueger’s Special Beer cans, which were promptly filled with 3.2% Krueger beer – the highest alcohol content allowed at the time. Krueger’s Special Beer thus became the world’s first beer can.

The 2,000 cans of beer were given to faithful Krueger drinkers; 91% gave it thumbs up, and 85% said it tasted more like draft than bottled beer. Reassured by this successful test, Krueger gave canning the green light, and history was made.

See the entire History of the beer can in the BCCA's 85 Years of Canned Beer.

See Also:  THE CADOTT NABOR CHAPTER REVISITED PART II

Breaking down how the army and the troops got their luxury items. All this eventually leading up to a scarcity of alcohol on the post.

"BEER CAN - A LOVE STORY"

In this era the brand was strongly associated with athletics and winning in general. No wonder: the Pabst “Blue Ribbon” brand won “America’s Best” at the World’s Columbian Exposition in Chicago in 1893.

The “official” birthday of the beer can is January 24, 1935. That’s the day cans of Krueger’s Finest Beer and Krueger’s Cream Ale first went on sale in Richmond, VA.

But the beer can really made its debut some 14 months earlier – just before the repeal of Prohibition. American Can Company had engineered a workable beer can.

All that was needed was a brewer willing to take the pioneering plunge. The Gottfried Krueger Brewing Company of Newark, NJ signed on the dotted line in November 1933.

By the end of that month, American had installed a temporary canning line and delivered 2,000 Krueger’s Special Beer cans, which were promptly filled with 3.2% Krueger beer – the highest alcohol content allowed at the time. Krueger’s Special Beer thus became the world’s first beer can.

The 2,000 cans of beer were given to faithful Krueger drinkers; 91% gave it thumbs up, and 85% said it tasted more like draft than bottled beer. Reassured by this successful test, Krueger gave canning the green light, and history was made.  

See the entire History of the beer can in the BCCA's 85 Years of Canned Beer.

While doing research, past BCCA President Keith Kerschner #11507 came across a 1994 letter archived at the EPA from Peter Coors to the State of North Carolina Office of Waste Reduction. Attached to this memo is a 12-page document; The Coors Recycling Story- Making Business Work for the Environment. The complete, and very interesting document that was the spark for this article is now posted on the BCCA website for your review as additional content to this story. Click Here to Download

I found it interesting how right from the get go in 1959, Coors recognized the need to recycle aluminum cans. From a 125th Anniversary Coors brochure; “On January 22, 1959 the nation’s first all-aluminum can was produced by Coors in Golden. Also in 1959, Coors launched a recycling revolution by offering a penny for each empty aluminum can returned to the brewery. It was an instant hit.” Or so they say. Statements later in an early 80’s souvenir booklet titled “The Adolph Coors Story” divulge that the original recycling program found that there were just not enough aluminum cans to support a large-scale recycling effort and it was discontinued. It was not until 1970 that the Coors program “Cash For Cans” was implemented at all Coors distributorships and proved itself in coming years to be very successful.

So, what motivation came first? The technological innovation of producing an aluminum can, the recognition of environmental benefits, the cost reduction possibilities, recycling capabilities, or sales? It is hard to tell, and for many years, depending on the audience, Coors communicated recycling in different ways. A 1973 Coors Container Company tour booklet recalls history as: “After years of metallurgical research, aluminum was chosen by Coors as an ideal packaging material. Coors engineers recognized the unique properties of aluminum: compatibility with beer, light weight for shipping economy, superior heat transfer for efficient and rapid cooling, and recyclability.” Note that recycling was last on this list.

Who are you?

Again, back to the audience in the room. Coors has always marketed its products with mountain images. Clean, crisp, clear, litter free imagery. I was told in 1976 by a person who worked at the Coors Can Company that all levels of company staff were “highly encouraged” to stop and pick up any Coors trash (cans or bottles) they saw along roadsides or trails. My 1977 Golden High School Year Book contained a full-page Coors ad titled “it’s worth protecting” that said “At Coors Industries, we are determined that our companies will not contribute to air and water pollution or add to litter and solid waste problems.”

Obviously, recycling aluminum cans has good optics through the various public lenses it is observed through. Breweries across the nation and the world contained liter prevention messages and encouraged recycling on can graphics. In the “1983 Annual Report” to Coors shareholders, Coors acknowledges themselves as one of the recognized leaders in aluminum recycling. A separate business unit, the Golden Recycle Company, was identified in the report as responsible for this and oversees both aluminum and glass recycling. GRC reported over 111 million pounds of cans were collected in 1983.

In the same 1983 Annual Report Coors says, “CanBank, a fully automated recycling machine that pays cash to the public in return for used aluminum cans was very successful in Denver. As a result, approximately 200 units have been sold to outside customers.” I don’t know about you, but I clearly remember driving up to one of those machines and standing there feeding it can after can,, one by one, to get some loose change in return.

Fast Forward to now.

S & P Global, published a December 2021 online Commodity Insight report stating “Ballooning demand for aluminum beverage cans has intensified the spotlight on their infinite recyclability, but analysts say US can recycling rates must rise in 2022 and beyond to support the wider aluminum industry’s sustainability profile and supply chain in the region.” The report goes on to say that higher recycling rates will allow can companies to promote aluminum’s role in the future of carbon reduction. It makes sense that recycling aluminum is better than creating new aluminum. Market Analyst Mark Wilde said, “If the industry doesn’t raise the overall recycling rate, they have an Achilles heel to their environmental sustainability argument.” He also says that he is recommending investments into can companies.

Any of us who have been in close contact with our local breweries in the last few years have seen and heard the result of the demand for aluminum cans. Jim Snyder reported from Canada in a recent Brand News column that can shortages were affecting multiple breweries near him. I have seen the same around me as Sockeye, Sawtooth, Payette, and other Idaho breweries resorted to putting sticker labels over other printed cans in order to get product out the door. They all said that shortages did effect 2022 sales.

What is our role?

Did Coors have it right in 1959? Kind of looks like it. They saw the problem, and the opportunities from many angles. But at a minimum, for self-preservation and profit, they introduced to the consumer to recycling aluminum cans. Of course, they were not the only ones. Anheuser Busch proclaims on Budweiser cans that they are Americas Largest Recycler of Aluminum Cans.

What this author feels may be a wise investment is for our local breweries to up the public effort on recycling their cans. We can tell them this when the opportunity arises. And as a benefit to us collectors, in addition to a continuing supply of new cans, we may see more new craft breweriana recycling items such as Coors put out in the 1970’s.

Thanks again to Keith Kerschner for this story idea. Other mentioned sources and items in the photos are from the Authors personal collection.

Joe Prin #29315

Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

Nashville, Tennessee • March 31, 2022 — A new historical marker recognizing the Vine Hill estate and horse farm was unveiled Friday, April 1st  2022 (William Gerst’s 175th birthday) at 2:00 at the intersection of Benton and Bransford Avenues (near the new Nashville Soccer Club stadium).  Metro Councilman Colby Sledge was present, along with representatives from the Metro Historical Commission and local beer historian, Scott Mertie.  Afterwards, Mertie hosted a reception at the Blackstone/Nashville Brewing Company taproom featuring Nashville Amber, a pre-prohibition style lager. William J. Gerst, of the Gerst Brewing Company, purchased the Vine Hill estate in 1900 from Captain John W. Morton. Gerst’s interest in horse racing prompted him to turn the estate into a large horse farm.  By 1905, he was training thoroughbreds and racing them nationally.  In 1910, his prize horse Donau (named for the Danube River) became the only Tennessee horse to win the Kentucky Derby. Donau died in 1913 and was buried in an unmarked grave near the south side of the estate.

Scott R. Mertie (L) and John Ritter, the great, great grand-son of William Gerst. His mother and father ran the Gerst House after the death of Bill Gerst (William Gerst III).

The Gerst family sold Vine Hill in 1941 to make way for Vultee Aircraft’s employee housing.  The home was later used as a community center during WWII.  It was eventually raised to make room for the Vine Hill community that is here today. Jessica Reeves, historic preservationist with the Metro Historical Commission, stated: “As Nashville continues to grow, I think it is exceptional that we are still honoring Nashville’s history. Every new marker that we install just adds to the richness of our understanding of early life in Middle Tennessee and the integral part that brewing had in it. The Historical Commission is so thankful to have the support of community partners like Scott Mertie, who is a tireless advocate for remembering our past, especially when it comes to beer.”

William Gerst’s home, Vine Hill, was a magnificent mansion. Published in Nashville Brewing and Pen (Arcadia Publishing, 2006) and Sunlight Sketches of Nashville (The American Illustrating Company, 1911).	William Gerst’s Grandchildren, August and Elizabeth, riding in their buggy at Vine Hill circa 1910. Published in Nashville Brewing (Arcadia Publishing, 2006).

This is the seventh beer-related historical marker commissioned by Scott Mertie and his wife, Candy:

1. The Nashville Brewery marker was erected on 6^th Avenue South at the original location of the Nashville Brewing Company (1859-1890) and the Wm. Gerst Brewing Company (1890-1954).
2. The Germantown Brewery District marker is located on 5^th Ave North. It recognizes the four neighborhood breweries that operated in Germantown in the 1860s.
3. The Nashville Porter and Ale Brewery marker is located at 1901 Charlotte Ave, which was originally established in 1815.
4. The Brewery at Mill Creek marker is located on Elm Hill Pike at Massman Drive, which was also first established in 1815.
5. The Tennessee/Spring Water Brewery marker is located at the BNA Aircraft Observation Area on Vultee Blvd. which was first established in 1858.
6. The Gerst House marker recognizes the original location of the famous German restaurant at 2^nd Ave N and Union Street, near Public Square.

Mertie is a local healthcare executive that also has a vested interest in Nashville’s brewing history.  He is the author of Nashville Brewing (Arcadia Publishing; 2006), owner of the Nashville Brewing Company, and a board member of the Metro Historical Commission Foundation.

Contact:  Scott R. Mertie

615-943-8855

Email: Scott R. Mertie

www.nashvillebrewing.com

Nashville, Tennessee  — A new historical marker recognizing the original location of the Gerst House restaurant will be installed by the Nashville Department of Transportation (NDOT) at the intersection of 2nd Ave N and Union Street (near Nashville Public Square Park).  The installation will take place on Tuesday, September 21st at 9:00 am with representatives from the Metro Historical Commission.

The Gerst House opened in 1955, a year after the closing of the famous Gerst Brewery.  Due to its proximity to the Metro Court House and State Capital, the Gerst House was frequented by attorneys, politicians, and journalist.  Gerst’s grandson, William J. Gerst III (aka Bill), had a desire to serve traditional German food as a way to continue his grandfather’s brewery legacy.  After his death in 1968, his daughter Gene Ritter continued the tradition until it moved across the river as part of Nashville’s urban development plan for Public Square in 1970.

Jessica Reeves, historic preservationist with the Metro Historical Commission, stated: “As Nashville continues to grow, I think it is exceptional that we are still honoring the history of Nashville institutions such as the Gerst House. Every new marker that we install just adds to the richness of our understanding of early life in Middle Tennessee and the integral part that brewing had in it. The Historical Commission is so thankful to have the support of community partners like Scott Mertie, who is a tireless advocate for remembering our past, especially when it comes to beer.”

Here are photos from the Gerst House marker installation.

Pictured with BCCA Member Scott Mertie is John Ritter, the great, great grandson of William Gerst.
John’s grandfather, William Gerst III, opened the Gerst House in 1955,
a year after the William Gerst Brewing Company closed.

This is the sixth beer-related historical marker commissioned by Scott Mertie and his wife, Candy.

The Nashville Brewery marker was erected on 6th Avenue South at the original location of the Nashville Brewing Company (1859-1890) and the Wm. Gerst Brewing Company (1890-1954).

The Germantown Brewery District marker is located on 5th Ave North.  It recognizes the four neighborhood breweries that operated in Germantown in the 1860s.

The Nashville Porter and Ale Brewery marker is located at 1901 Charlotte Ave, which was originally established in 1815.

The Brewery at Mill Creek marker is located on Elm Hill Pike at Massman Drive, which was also first established in 1815.

The Tennessee/Spring Water Brewery marker is located at the BNA Aircraft Observation Area on Vultee Blvd. which was first established in 1858.

Mertie is a local healthcare executive that also has a vested interest in Nashville’s brewing history.  He is the author of Nashville Brewing (Arcadia Publishing; 2006), owner of the Nashville Brewing Company, and a board member of the Metro Historical Commission Foundation.

Contact: Scott R. Mertie

Phone: 615-943-8855

scott@nashvillebrewing.com

www.nashvillebrewing.com

This video is produced by the Sales Training Department of Anheuser-Busch, demonstrating to businesses how to correctly store and serve beer. Series of short shots of beer being poured, producing a large head. Two shots of cans being opened. (:08-:35) Title plate; “It’s How It’s Handled” (:36-:44). Several exterior shots of the Anheuser-Busch brewery (:45-1:12). Montage of shots from brewery interior; bottles on a conveyer belt, a room of fermenters (1:13-1:36). A delivery truck leaves premises (1:37-1:46). A server takes two beers with glasses on a tray from the bar. A stylized shot of a bottle of Budweiser and Busch being poured with good technique follows (1:47-2:21). Shots of two different storerooms in ideal condition (2:22-3:36). A worker removes a box of beer. A shot of canned beer in storage (3:37-4:01). The worker lifts box of Budweiser effected by dampness. Worker runs finger along the bottle crown to show rust, repeats this with a can (4:02-4:28). More shots of storerooms in ideal and poor condition (4:29-5:10). A worker demonstrates stock rotation, bringing boxes at rear to the front, and vice versa. Makes a notation of progress (5:11-5:47). We see the same process repeated in bar coolers, on a grocery shelf and a supermarket refrigerator. Places a sign on the cans; “use oldest stock first” (5:48-6:23). Worker continues to notate his progress. Bar cooler stock continue to be rotated (6:24-6:52). A single bottle of Budweiser is poured into three flutes (6:53-7:24). A single glass of Michelob is poured into a tulip glass, zoom out to reveal a stylized temperature recommendation in shape of glass, reading at 40 degrees. (7:25-7:35). Two stylized shots of Budweiser being poured into flutes (7:36-8:02). Shot of a full fridge of bottled beer being stocked, then a bar cooler being restocked (8:03-8:32). Stylized demonstration of pouring beer down side of pint glass, then into the center, the latter yielding a better amount of head (8:33-8:57). A beer glass is flushed, brushed, rinsed then placed on a drying rack (8:58-9:24). A slanted extreme close-up of a can of Budweiser being poured into a tulip glass (9:25-9:42). Two pints of beer are placed side by side. A black plate is slid behind them to reveal one is very cloudy (9:43-10:02). More shots of storeroom, with a cautionary message on the wall reminding staff to rotate stock (10:03-10:34). A formally dressed man sniffs a glass of beer (10:35-10:43). Shots of storeroom and storage fridge, shown in different light conditions (10:44-11:02). A flat glass of beer is seen on a table, then another glass is poured down the side, resulting in a flat pint. A dirty glass is filled, with a close-up revealing the head rapidly dissolving (11:03-11:45). Close up on bottle of beer being opened with a wall opener. Shots of bottles next to visual aid showing ideal and dangerous temperatures to store beer at. Crown of bottle tested by pair of fingers checking if seal intact. Bottle inverted. (11:46-12:24). Another bottle inverted to show flakes appearing. Bottle poured to show flakes in the glass (12:25-12:42). Extreme close up on a chipped bottle neck. A bottle opened on a wall opener then brought to camera to show a crack in neck (12:43-13:05). Various shots of bottles of Budweiser being opened, and foaming violently (13:06-13:46). A can of Busch is removed from the fridge, dropped, then replaced (13:47-13:59). A bottle of Budweiser and of Busch are brought to a table on a serving tray. The bottles are tapped together then poured to demonstrate how the bottle performs under pressure. The two same beers are brought to the table, pre-opened, having foamed over (14:00-14:34). A bottle of Budweiser is rolled and tapped with force, then opened, with no foaming over. It is tapped slightly once open and it begins to foam over violently (14:35-15:00). A series of short shots, closing with three flutes being filled from a single bottle of Budweiser (15:01-16:14). Closing plate (16:15-16:21)

Scott Mertie (BCCA#35077), with the guys from Metro Nashville
Public Works and Jessica Reeves from the Historical Commission.

Nashville, Tennessee • April 28, 2021 — A new historical marker recognizing the Tennessee/Spring Water Brewery was installed yesterday by Metro Nashville Public Works near BNA at the Aircraft Observation Area on Vultee Blvd.

The historic brewery was initially founded by in 1858 off Murfreesboro Pike, near Franklin College.  It operated as the Tennessee Brewing until it was destroyed by fire during the Civil War.  It was rebuilt as the Spring Water Brewery and operated until 1872.

The opposite side of the historical marker depicts an advertisement from the 1860/61 Nashville City Directory.  The Tennessee Brewing distributed its beer from its offices on S. Market Street (2nd Avenue).

Jessica Reeves, historic preservationist with the Metro Historical Commission, stated: “As the craft beer scene in Nashville continues to grow, I think it is exceptional that we are still honoring the history of beer-making in Nashville. Every new marker that we install just adds to the richness of our understanding of early life in Middle Tennessee and the integral part that brewing had in it. The Historical Commission is so thankful to have the support of community partners like Scott Mertie (BCCA#35077), who is a tireless advocate for remembering our past, especially when it comes to beer.”

This is the fifth brewery-related historical marker commissioned by Scott Mertie and his wife, Candy:

The Nashville Brewery marker was erected on 6th Avenue South at the original location of the Nashville Brewing Company (1859-1890) and the Wm. Gerst Brewing Company (1890-1954).

The Germantown Brewery District marker is located on 5th Ave North. It recognizes the four neighborhood breweries that operated in Germantown in the 1860s.

The Nashville Porter and Ale Brewery marker is located at 1901 Charlotte Ave, which was originally established in 1815.

The Brewery at Mill Creek marker is located on Elm Hill Pike at Massman Drive, which was also first established in 1815.

Mertie is a local healthcare executive that dabbles in Nashville’s brewing history during his free time.  He is the author of Nashville Brewing (Arcadia Publishing; 2006) and owner of the Nashville Brewing Company, which has won numerous awards for their traditional German-style lagers.

Contact: Scott R. Mertie (BCCA#35077)
615-943-8855
scott@nashvillebrewing.com
www.nashvillebrewing.com

TENNESSEE/SPRING WATER BREWERY HISTORICAL MARKER

They came out in 1954, ironically the same year Altes went out of business.  It was probably a last ditch effort to boost sales by making the can more interesting than just a vessel to hold beer.  The popularity of Trivia/Quiz cans at the time was definitely a big factor in producing these cans.

This image is a listing of the set by Kevin Foley in his Michigan Beer Cans Composite.  A complete set of 20 cans has the Continental Can Company code of CCC5. Several cans have been found that had CCC72.

How tough are they to collect?  Let me quote Pete Johnson, BCCA #15082, from the Nov-Dec, 2018 article in the BCCA Magazine and Website: Web Extra: The Joy of Sets

“Rating 5: Impossible!

For a set to rate a 5…If you dump one, it could be the best find of your life!  These things are impossible!  You can name your price, and buyers will be lining up for it!  Maybe there’s one guy you know who supposedly has a complete set, or maybe not; there may not be one complete set in existence.  These are close to “holy grail” cans!

• Altes Sportsman Ale (20 cans, 30-23 through 30-39 plus three unlisted)”

The BCCA Volume I book originally only displayed 17 cans. The Volume I Supplement now displays 18 cans (030 27 5 was added). They still need images for two more cans which I called TBD1 and TBD2 in my project.  So, whether you’re a interested Michigander or just curious collector, here are the can details:

1 030 23 0

 30,000 ARCHERS HUNTED MICHIGAN IN 1953 ♦ "SOO" LOCKS BUSIER THAN COMBINED PANAMA-SUEZ ♦ DETROIT WON MAJOR LEAGUE PENNANT 1940 ♦ RABBITS HAVE REACHED THE AGE OF TEN YEARS ♦ PORT HURON AS FAR EAST AS GREENVILLE, SO. CAROLINA ♦ JOE LOUIS HAD 54 K.O'S IN 71 FIGHTS ♦ PENGUINS ARE A PRIMITIVE LIFE FORM OF BIRDS ♦ DUCK CLASSES ARE MERGANSERS, DABBLERS & DIVERS ♦ NO ONE OWNS THE WATER IN INLAND LAKES ♦ MICHIGAN RANKS 22ND IN SIZE OF STATE ♦ MICHIGAN HAS 35 SKI AREAS ♦ RECORD SILVER SALMON-31 LBS.-1947 ♦ MICHIGAN EXPLORED IN 1634 ♦ BEAVER IS SECOND LARGEST RODENT IN WORLD ♦ WHERE TO HUNT? WATCH "MICHIGAN OUTDOORS" ON TV ♦ DETROIT RED WINGS 1954 NAT'L HOCKEY LEAGUE CHAMPS ♦ VISIT KALKASKA TROUT FESTIVAL ♦ MICHIGAN SECOND IN GRAVEL PRODUCTION ♦ FISH COOPS ARE FISHING SHANTIES ♦ 7 OUT OF 10 MICHIGANDERS DRINK MICHIGAN BREWED BEER OR ALE ♦ KEEP MICHIGAN GREEN ♦ GRAYLING TROUT IS EXTINCT IN MICHIGAN ♦ GUN SAFETY-CHECK CHAMBER AND MAGAZINE ♦

1 030 24 0

 80,000 MILES OF MODERN HIGHWAY IN MICHIGAN ♦ ONLY ISLAND NATIONAL PARK IS ISLE ROYALE ♦ 649,739 TO 1 AGAINST A ROYAL FLUSH ♦ DETROIT WON FIRST MAJOR LEAGUE PENNANT 1907 ♦ BRIGGS STADIUM HAS 58,000 PERMANENT SEATS ♦ SAFETY TIP-DON'T CARRY DOUBLE BITTED AXE ♦ 7 OUT OF 10 MICHIGANDERS DRINK MICHIGAN BREWED BEER OR ALE ♦ THE JUMPING MOUSE HIBERNATES IN THE WINTER ♦ PAULA SWEENEY (DET) WOMEN'S FOIL CHAMP ♦ RECORD RAINBOW TROUT-37 LBS.-1947 ♦ MICHIGAN HAS 36,350 MILES OF STREAMS ♦ MICHIGAN FIRST IN BOAT BUILDING ♦ MICHIGAN HAS FIVE NATIONAL FORESTS ♦ BEAR HIBERNATE IN THE WINTER ♦ CARP HAVE REACHED THE AGE OF 75 YEARS ♦ ROCK BASS LIFE SPAN 8 TO 10 YEARS ♦ DETROIT-WINDSOR TUNNEL OPENED 1930 ♦ MICHIGAN EXPLORED BY FRENCH 1634 ♦ JOE LEWIS K.O.'D MC COY IN 1940 ♦ HIGGINS LAKE NURSERY PRODUCES 16 MILLION TREES YEARLY ♦ MICHIGAN FIRST IN STRAWBERRIES ♦ VISIT KENSINGTON METROPLITAN PARK ♦ TY COBB LED AMERICAN LEAGUE BATTING 12 YEARS ♦

1 030 25 0

 DETROIT BASEBALL WORLD CHAMPS-1935 ♦ MAINE TO FLORIDA SHORELINE EQUALS MICHIGAN'S ♦ SAINT IGNACE SETTLED 1671 ♦ 7 OUT OF 10 MICHIGANDERS DRINK MICHIGAN BREWED BEER OR ALE ♦ BEAVERS GNAW UNDERWATER ♦ ONLY VIRGIN COPPER SOURCE IN AMERICA-LAKE SUPERIOR REGION ♦ OLDEST WILD DUCK ON RECORD SHOT IN 1952-20½ YEARS OLD ♦ MICHIGAN FIRST IN NAVY BEANS ♦ MSC HAS 50,095 PERMANENT SEATS ♦ U. OF M. INTERCOLLEGIATE BILLIARD CHAMPS ♦ BASS HAVE REACHED THE AGE OF 15 YEARS ♦ FISH COOPS ARE FISHING SHANTIES ♦ RECORD BULLHEAD-8 LBS.-1951 ♦ JOE LOUIS WON OVER $4,495,000 IN THE RING ♦ MICHIGAN HAS 1456 COUNTY PARKS ♦ 4164 TO 1 AGAINST 4 OF A KIND ♦ RECORD BROWN TROUT-39½ LBS-1866 ♦ SAFETY TIP-NO LOADED GUNS IN CANOES ♦ VISIT ALPENA WINTER CARNIVAL ♦ WORLD'S LARGEST STARFISH IS SUNFLOWER STAR ♦ MICHIGAN 5 TIMES WINNER WESTERN BASKETBALL CONFERENCE-1909-1953 ♦ TV'S GREAT SHOW-"MICHIGAN OUTDOORS" ON THURSDAYS ♦ JOE LOUIS K.O.'D THOMAS IN 1938 ♦

1 030 26 0

 FIRST CEMENT HIGHWAY IN MICHIGAN-1899 ♦ WORLD'S LARGEST CELERY CENTER-KALAMAZOO ♦ MICHIGAN ISSUED 1,146,387 1953 FISHING LICENSES ♦ JOE LOUIS K.O.'D SIMON IN 1941 AND 1942 ♦ BABE RUTH ALL TIME RECORD-714 HOME RUNS ♦ QUEEN BEES ONLY STING OTHER QUEEN BEES ♦ WATCH "MICHIGAN OUTDOORS" EVERY THURSDAY ON TV ♦ ODDS ON HOLE-IN-ONE ARE 8,750 TO 1 ♦ MICHIGAN LAND AREA LARGER THAN SWITZERLAND AND PORTUGAL ♦ RECORD PICKEREL-9 LBS-1948 ♦ TOUR BEAUTIFUL EASTERN MICHIGAN ♦ MICHIGAN HAS 50 STATE PARKS ♦ IN THIS FREEDOM LOVING LAND…BEER AND ALE BELONG! ♦ KEEP MICHIGAN GREEN ♦ 254 TO 1 AGAINST A STRAIGHT ♦ BROOK TROUT LIFE SPAN-4 TO 6 YEARS ♦ TERMITES CAN LIVE 30 YEARS OR MORE ♦ LARGEMOUTH BASS UPPER JAW EXTENDS PAST EYE ♦ ICEBREAKER "MACKINAW" MOST POWERFUL IN THE WORLD ♦ VENISON NEEDS ADDED FAT WHILE COOKING ♦ FRENCH, ENGLISH AND AMERICANS RULED MICHIGAN ♦ VISIT DETROIT'S SPORTS & TRAVEL SHOW ♦ GNU IS PART DONKEY, BUFFALO, HORSE AND ANTELOPE ♦

1 030 27 0

 MICHIGAN RULED BY ENGLISH 1763-1796 ♦ LARGEMOUTH AND SMALLMOUTH BASS OFTEN CONFUSED ♦ IRON MOUNTAIN HAS WORLD'S HIGHEST MAN-MADE SKI JUMP ♦ JOE LOUIS K.O.'D PASTOR IN 1939 ♦ WORLD'S LARGEST BILLIARD TABLE FACTORY-MUSKEGON ♦ TOUR BEAUTIFUL WESTERN MICHIGAN ♦ MICHIGAN AND ITS WATERS LARGEST EAST OF MISSISSIPPI ♦ FIRST RECORDED OLYMPICS, 776 B.C. ♦ MICHIGAN FIRST IN NUMBER OF STATE PARKS ♦ DETROIT WON LAST MAJOR LEAGUE PENNENT 1945 ♦ THE GOPHER HIBERNATES IN WINTER ♦ SMELT LIFE SPAN-4 TO 6 YEARS ♦ JOE LOUIS K.O.'D NOVA IN 1941 ♦ "MICHIGAN OUTDOORS" ON TV-ALL ABOUT SPORTS ♦ 4533 GAMES BOWLED-'09-'53 ♦ RABBITT SHOULD BE FIELD DRESSED WHEN SHOT ♦ AMBASSADOR IS WORLD'S LONGEST INTERNATIONAL SUSPENSION BRIDGE ♦ MICHIGAN DEPARTMENT OF CONSERVATION ESTABLISHED '21 ♦ EIGHT FIELD ARCHERY RECORDS HELD BY MICHIGANDERS ♦ RECORD GOLDEN TROUT-11 LBS-1948 ♦ SNOWSNAKE MOUNTAIN IS IN CLARE COUNTY ♦ NEWHOUSER MOST VALUABLE PLAYER (AL) 1944-45 ♦

1 030 27-5

 MICHIGAN RULED BY FRENCH 1634-1763 ♦ ISHPEMING'S "NORDERN SKI CLUB" ORGANIZED IN 1887 ♦ LAKE TROUT LIFE SPAN-10 YEARS OR MORE ♦ OVER ONE MILLION PUBLIC LAND ACRES IN MICHIGAN ♦ MICHIGAN HAS OVER 5,200 STATE PARKS & CAMP SITES ♦ SAUGATUCK 2ND LARGEST U.S. ART CENTER ♦ WORLD'S LARGEST BOWLING ALLEY FACTORY-MUSKEGON ♦ BABE RUTH HOME RUN LEADER 1927-31 ♦ 3 OUT OF 4 MICHIGAN HOMES SERVE BEER OR ALE ♦ JOE LOUIS K.O.'D CONN IN 1941 AND 1946 ♦ THE BADGER HIBERNATES IN WINTER ♦ HONEY BEES CAN ALSO CARRY WATER ♦ A SMALL DUTCH OVEN IS A MUST FOR CAMPING ♦ BLACK CRAPPIE AND CALICO BASS ARE THE SAME FISH ♦ WINTER SPORTS?-WATCH "MICHIGAN OUTDOORS" ON TV ♦ KEEP MICHIGAN GREEN ♦ TOUR BEAUTIFUL UPPER PENINSULA ♦ MARIE HOGLE (DETROIT) LADIES CLOSED SHUFFLEBOARD CHAMP ♦ SUCH CRUST WINNER SILVER CUP RACE ♦ HARRY HEILMANN LED AMERICAN LEAGUE BATTING 4 YEARS ♦ AU SABLE CANOE MARATHON IS 240 MILE RACE ♦ RECORD DOLLY VARDEN TROUT-32 LBS.-1940 ♦

1 030 28 0

 MICHIGAN STATE FLOWER-APPLE BLOSSOM ♦ GEHRINGER LED AMERICAN LEAGUE BATTING 1 YEAR ♦ LAKE SUPERIOR HAS 1,180 RECORDED DEPTH ♦ MICHIGAN SECOND IN IRON ORE PRODUCTION ♦ FRANKFORT, MICHIGAN IS FAMOUS FOR GLIDER SOARING ♦ VISIT GRAYLING WINTER CARNIVAL ♦ OLYMPICS BANNED IN 394 A.D. BY ROMANS ♦ SAFETY TIP-WHEN LOST FOLLOW STREAMS DOWN ♦ U. OF M. FIRST IN NATION TO ADMIT WOMEN ♦ RECORD SMALLMOUTH-10½ LBS.-1950 ♦ YELLOW PERCH LIFE SPAN 7 TO 10 YEARS ♦ McGHEE OF DETROIT A.A.U. WALKING CHAMP ♦ DEEPEST DIVING DUCK IS THE OLD SQUAW ♦ WOLF BOUNTIES PAID FOR OVER 300 YEARS ♦ A PORCUPINE DOES NOT "SHOOT" ITS QUILLS ♦ FAVORITE OF OUTDOOR FLOKS, "MICHIGAN OUTDOORS" ON TV ♦ RED COCKADED WOODPECKER USE SAME HOME FOR YEARS ♦ 4 TO 3 AGAINST ONE PAIR ♦ BEFORE HUNTING-ASK THE FARMER FIRST ♦ A RECORD YELLOW PERCH-4¼ LBS.-1865 ♦ 7 OUT OF 10 MICHIGANDERS DRINK MICHIGAN BREWED BEER OR ALE ♦ KEEP MICHIGAN GREEN ♦

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 MICHIGAN WAS 26TH STATE IN THE UNION ♦ CAMPING IS PERMITTED IN MICHIGAN STATE FORESTS ♦ MICHIGAN OWNS ALL FISH IN INLAND LAKES ♦ MANUSH LED AMERICAN LEAGUE BATTING 1 YEAR ♦ MICHIGAN FIRST IN SALT PRODUCTION ♦ LAKE SUPERIOR LARGEST FRESH WATER LAKE IN THE WORLD ♦ IN THIS FREEDOM LOVING LAND…BEER AND ALE BELONG! ♦ VISIT HOLLAND AT TULIP TIME ♦ JEANNE ROBINSON (DETROIT) 5 MILE BIKE CHAMP ♦ RACOONS DO NOT WASK ALL THEIR FOOD ♦ SQUIRREL HAVE REACHED THE AGE OF 10 YEARS ♦ 9,400 MILES OF STATE HIGHWAY IN MICHIGAN ♦ RECORD MUSKELLUNGE-69 LBS.,11 OZ.-1949 ♦ SAFETY TIP-NEVER STAND IN A CANOE ♦ 20 TO 1 AGAINST TWO PAIR ♦ FIRST RECORDED OLYMPIC EVENT-200 YARD DASH ♦ PHEASANT MOST POPULAR GAME BIRD ♦ MSC ROSE BOWL CHAMPS-1954 ♦ JOE LOUIS K.O.'D LEWIS IN 1939 ♦ WATCH "MICHIGAN OUTDOORS" EVERY THURSDAY ON TV ♦ RECORD WHITE PERCH-4¾ LBS.-1949 ♦ KEEP MICHIGAN GREEN ♦ 7 OUT OF 10 MICHIGANDERS DRINK MICHIGAN BREWED BEER OR ALE ♦

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 MICHIGAN'S HIGHEST POINT-2,023 FEET ♦ COMBINED GREAT LAKES LARGER THAN RED SEA ♦ ESCANABA-HOME OF UPPER PENINSULA STATE FAIR ♦ MICHIGAN FIRST IN CEREAL PRODUCTION ♦ LARGEMOUTH BASS LIFE SPAN-8 TO 10 YEARS ♦ GREENBERG MOST VALUABLE PLAYER (A.L.) 1940 ♦ MICHIGAN HAS 83 COUNTIES ♦ DORIS KNECHTGES (DETROIT) WOMAN'S ALL-EVENT BOWLING CHAMPION ♦ WODARSKI (DET.) JR. FLY ACCURACY SKISH CHAMP ♦ RECORD MICHIGAN STURGEON-310 LBS.-1943 ♦ VISIT CADILLAC'S CABERFAE SKI AREA ♦ "MY MICHIGAN" UNOFFICIAL STATE SONG ♦ ELK IMPORTED TO MICHIGAN IN 1916 ♦ FIRST AMERICAN RADIO STATION IN DETROIT ♦ SAFETY TIP-DON'T OVERLOAD BOATS ♦ THE DOUGLAS FIR IS A FALSE HEMLOCK-NOT A FIR ♦ BEES SEEM TO BE COLOR BLIND TO RED ♦ "DARK HOUSES" ARE FISHING SHANTIES ♦ OVER 17 MILLION BOWLERS IN U.S. ♦ JOE LOUIS K.O.'D GODOY IN 1940 ♦ 3 OUT OF 4 MICHIGAN HOMES SERVE BEER OR ALE ♦ 4,533 GAMES BOWLED-1909 TO 1953 ♦ HOW'S FISHING?-WATCH "MICHIGAN OUTDOORS" ON TV ♦ RECORD YELLOW PERCH-4¼ LBS.-1865 ♦

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 MICHIGAN'S LAND AREA LARGER THAN GREECE ♦ U. OF M. STADIUM HAS 97,239 PERMANENT SEATS ♦ 40,000 SQUARE MILES OF WATER AREA IN MICHIGAN ♦ SAFETY TIP-NEVER DIVE IN STRANGE WATER ♦ ESTHER WINTERS (JACKSON) LADIES OPEN SHUFFLEBOARD CHAMP ♦ WHALES DO NOT SPOUT WATER ♦ TAHQUAMENON FALLS ARE 200 FEET WIDE ♦ 3 OUT OF 4 MICHIGAN HOMES SERVE BEER OR ALE ♦ MICHIGAN HAS 20 APPROVED COLLEGES AND UNIVERSITIES ♦ MICHIGAN FIRST IN CANTELOUPES ♦ JOE LOUIS K.O.'D BRADDOCK IN 1937 ♦ DETROIT FOUNDED 1701 ♦ BEAVER SWIM WHEN BORN ♦ 693 TO 1 AGAINST A FULL HOUSE ♦ OWNERS OF LAKE FRONTAGE OWN LAKE BOTTOM ♦ BASS HAVE REACHED THE AGE OF 15 YEARS ♦ "MICHIGAN OUTDOORS" ON TELEVISION EVERY THURSDAY ♦ RECORD BROOK TROUT-14½ LBS.-1916 ♦ DETROIT BASEBALL WORLD CHAMPS-1945 ♦ OVER 3000 ROADSIDE PICNIC GROUNDS IN MICHIGAN ♦ VISIT IRISH HILLS FOR SCENIC BEAUTY ♦ JOE LOUIS K.O.'D McCOY IN 1940 ♦ KEEP MICHIGAN GREEN ♦ 7 OUT OF 10 MICHIGANDERS DRINK MICHIGAN BREWED BEER OR ALE ♦

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 MICHIGAN'S KNICKNAME-"WOLVERINE STATE" ♦ FOUR MICHIGAN COUNTIES NAMED AFTER SAINTS ♦ MICHIGAN SECOND IN SAND PRODUCTION ♦ "LEADING" IS SHOOTING AHEAD OF MOVING TARGET ♦ KELL LED AMERICAN LEAGUE BATTING 1 YEAR ♦ MSC ENTERED BIG TEN '53-WON ROSE BOWL '54 ♦ NEWSREEL COVERAGE OF SPORTS-"MICHIGAN OUTDOORS" ON TV ♦ THE MUSKRAT IS NOT A RAT ♦ INTERNATIONAL OLYMPICS HELD IN U.S-1932 ♦ WOODCOCK'S EARS IN FRONT OF THEIR EYES ♦ 3 OUT OF 4 MICHIGAN HOMES SERVE BEER OR ALE ♦ RECORD LARGEMOUTH BASS-22¼ LBS.-1932 ♦ JOE LOUIS K.O.'D GALENTO IN 1939 ♦ DON DOHONEY (MSC) LOOK'S & COLLIER'S '53 ALL AMERICAN END ♦ LAKE SUPERIOR IS 31,200 SQ. MILES IN AREA ♦ BLUEGILL LIFE SPAN- 7 TO 10 YEARS ♦ VISIT ALGONAC PICKEREL TOURNAMENT ♦ MICHIGAN HAS 11,037 NAMED INLAND LAKES ♦ KEEP MICHIGAN GREEN ♦ UPPER PENINSULA LARGER THAN SWITZERLAND ♦ VISIT TRAVERSE CITY CHERRY FESTIVAL ♦ WORLD'S SECOND LARGEST SHUFFLEBOARD COURTS-TRAVERSE CITY ♦ VISIT IONIA FREE FAIR ♦

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 MICHIGAN RANKS 7TH IN POPULATION ♦ KEEP POSTED ON SPORTS-"MICHIGAN OUTDOORS" ON TV ♦ MICHIGAN FIRST IN AUTOMOBILE PRODUCTION ♦ GEHRINGER MOST VALUABLE PLAYER (A.L.) 1937 ♦ COMBINED GREAT LAKES LARGER THAN BLACK SEA IN AREA ♦ JOE LOUIS K.O.'D PAYCHECK IN 1940 ♦ AVERAGE FLIGHT SPEED OF COMMON BIRDS IS 25 M.P.H. ♦ VISIT PORT HURON BLUE WATER FESTIVAL ♦ MICHIGAN'S TALLEST MOUNTAINS ARE THE PROCUPINES ♦ 3000 FEET TOBAGGON RUN AT GRAYLING ♦ MICHIGAN HAS 3121 MILE GREAT LAKES SHORELINE ♦ SAFETY TIP-SWIM BEFORE MEALS ♦ NANCY NEIMAN (DETROIT) 1 AND 3 MILE BIKE CHAMP ♦ BIRD'S EYES OFTEN WEIGH MORE THAN ITS BRAINS ♦ WALLEYE IS MEMBER OF PERCH FAMILY ♦ RECORD WALLEYE-22¼ LBS.-1943 ♦ MAZEL (LIVONIA) JR. MEN'S ROLLER SKATE CHAMP ♦ MICHIGAN POPULATION-6,371,766 ♦ 46 TO ONE AGAINST THREE OF A KIND ♦ 7 OUT OF 10 MICHIGANDERS DRINK MICHIGAN BREWED BEER OR ALE ♦ MSC ROSE BOWL CHAMPS-1954 ♦ FLORENCE CHADWICK FIRST WOMAN TO CROSS ENGLISH CHANNEL ♦ KEEP MICHIGAN GREEN ♦

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 MUSKELLUNGE LIFE SPAN-10 TO 15 YEARS ♦ MICHIGAN HAS 2,400,000 NATIONAL FOREST ACRES ♦ MICHIGAN FIRST IN GRAY IRON PRODUCTION ♦ A SPARROW HAWK'S MAIN DIET IS GRASSHOPPER ♦ COMBINED GREAT LAKES AREA LARGER THAN CASPIAN SEA ♦ JOE LOUIS K.O.'D BURMAN IN 1941 ♦ WORLD'S FASTEST MAN MADE TOBBAGON RUN-GRAYLING ♦ VISIT SEBEWAING BASS FESTIVAL ♦ MORE THAN 84,000 BOWLING ALLEY BEDS IN U.S. ♦ TRUCKS PITCHED TWO NO-HITTERS IN 1952 ♦ 7 OUT OF 10 MICHIGANDERS DRINK MICHIGAN BREWED BEER OR ALE ♦ DETROITER WALLY BURKEMO PRO GOLF CHAMP '53 ♦ GUN SAFETY-KNOW YOUR GUN ♦ FIRST MICHIGAN CAPITOL-DETROIT ♦ BROWN TROUT IMPORTED 1883 FROM GERMANY ♦ BIRDS NEARLY ALWAYS PREFER A MALE LEADER ♦ RECORD CHINOOK SALMON-83 LBS.-1910 ♦ UPPER PENINSULA ORIGINALLY INDIANA TERRTITORY ♦ TULAREMIA (RABBIT FEVER) IS RARE IN MICHIGAN ♦ MICHIGAN HAS FIVE NATIONAL FORESTS ♦ NEWSREEL COVERAGE OF SPORTS-"MICHIGAN OUTDOORS" ON TV ♦ KEEP MICHIGAN GREEN ♦

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 SAULT STE. MARIE SETTLED IN 1668 ♦ IN THIS FREEDOM LOVING LAND…BEER AND ALE BELONG! ♦ BEAVER LARGEST NORTH AMERICAN RODENT ♦ ONLY EIGHT NORTH AMERICAN ANIMALS HIBERNATE ♦ DETROIT HAS WON MAJOR LEAGUE PENNANT 7 TIMES ♦ RECORD LAKE TROUT-63 LBS.,2 OZ.-1930 ♦ VISIT ST. CLAIR-METROPOLITAN BEACH ♦ 21½ MILLION MICHIGAN ACRES FOREST FIRE PROTECTED ♦ PRESIDENT OF U.S. BREAKS TIE VOTE ON BASEBALL COMMISIONER ♦ KEEP MICHIGAN GREEN ♦ 3000 FEET TOBBAGON RUN AT GRAYLING ♦ SAFETY TIP-CARRY A COMPASS IN THE WOODS ♦ ISLE ROYALE IS IN MICHIGAN WATERS ♦ U. OF D. STADIUM HAS 25,000 PERMANENT SEATS ♦ LAKE OF THE CLOUDS IS IN THE PORCUPINE MOUNTAINS ♦ MICHIGAN SHORE LINE 3,121 MILES ♦ VISIT TRAVERSE CITY CHERRY FESTIVAL ♦ CASTLE ROCK-A NATURAL PHENOMENA NEAR ST. IGNACE ♦ O'ROURKE (DETROIT) 25 MILE BIKE CHAMP ♦ MICHIGAN IS ON MISSISSIPPI AND ATLANTIC WATERFOWL FLYWAYS ♦ JOE LOUIS' REAL NAME JOSEPH BARROW ♦ TROUT HAVE REACHED THE AGE OF 15 YEARS ♦

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 SPANISH FLAG FLEW IN MICHIGAN-1781 ♦ MICHIGAN FIRST WITH 937,687 REFORESTED ACRES ♦ SLEEPING BEAR DUNE LARGEST SHIFTING DUNE IN THE WORLD ♦ JOE LOUIS K.O.'D WALCOTT IN 1948 ♦ SMELT INTRODUCED IN MICHIGAN IN 1912 ♦ U. OF M. NATIONAL COLLEGIATE A. A. HOCKEY CHAMPS ♦ DETROIT WON MAJOR LEAGUE PENNANT 1934-35 ♦ THE RACCOON HIBERNATES IN THE WINTER ♦ HANCOCK AS FAR NORTH AS MONTREAL ♦ WATER COVERED AREA OF MICHIGAN 4 TIMES GREATER THAN ANY STATE ♦ THE AMERICAN BUFFALO IS REALLY A BISON ♦ YOUNG MALLARD FLY IN 8 WEEKS AFTER HATCHING ♦ VISIT MARINE CITY MARDI GRAS ♦ THUNDER BAY RIVER CANOE RACE IS 45 MILES ♦ IN THIS FREEDOM LOVING LAND…BEER AND ALE BELONG! ♦ DETROIT IS #1 U.S. PORT OF CANADIAN TRADE ♦ A BAT IS THE ONLY WINGED MAMMAL ♦ RECORD BULLHEAD-8 LBS.-1951 ♦ SPORTS GADGETS?-WATCH "MICHIGAN OUTDOORS" ON TV ♦ BABE RUTH HOME RUN LEADER-1927-31 ♦ INCLUDE WIRE GRILLS FOR CAMP COOKING ♦ OVER 3000 ROADSIDE PICNIC GROUNDS IN MICHIGAN ♦

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 STATE CAPITOL COST $1,510,130.59 ♦ GREAT LAKES AREA EQUALS ADRIATIC AND IONIAN COMBINED ♦ WORLD'S LARGEST BEAN ELEVATOR AT SAGINAW ♦ PENGUIN-THE ONLY NON-FLYING WINGED BIRD ♦ WALLEYE LIFE SPAN-8 TO 12 YEARS ♦ WORLD'S LONGEST MAN-MADE TOBBAGON RUN-GRAYLING ♦ BIGGEST ANIMAL THAT EVER LIVED (STILL LIVING) BLUE WHALE ♦ VISIT ROMEO PEACH FESTIVAL ♦ MORE THAN 12,000 BOWLING ALLEYS IN THE U.S. ♦ DETROIT TIGERS PLAYED 24 INNING GAME IN 1945 ♦ MICHIGAN ISSUED 1,166,720 1953 HUNTING LICENSES ♦ JOE LOUIS K.O.'D DORAZIO IN 1941 ♦ KEEP MICHIGAN GREEN ♦ MICHIGAN SMELT WERE TRANSPLANTED FROM MAINE ♦ 3 OUT OF 4 MICHIGAN HOMES SERVE BEER OR ALE ♦ SAFE HUNTING-KNOW YOUR TARGET ♦ 1,700 SPECIES OF TREES AND SHRUBS ON MSC CAMPUS ♦ MICHIGAN FIRST IN GYPSUM PRODUCTION ♦ RECORD ATLANTIC SALMON-79 LBS.-1928 ♦ SAULT STE. MARIE SETTLED IN 1668 ♦ VISIT HOUGHTON LAKE TIP-UP TOWN ♦ DETROITER REEVES NATIONAL OUTDOOR PISTOL CHAMP ♦ MICHIGAN HAS FIVE NATIONAL FORESTS ♦

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 TY COBB'S HIGHEST AVERAGE 420 IN 1911 ♦ DETROIT OLYMPIA HAS 12,500 PERMANENT SEATS ♦ IN THIS FREEDOM LOVING LAND…BEER AND ALE BELONG! ♦ 36,777,200 LAND ACRES IN MICHIGAN ♦ MORT NEFF COVERS THE STATE ON "MICHIGAN OUTDOORS" ♦ DETROIT FIRST IN PHARMACEUTICALS ♦ HARDESTY (DETROIT) ALL AROUND SKISH CHAMP ♦ RECORD NORTHERN PIKE-46 LBS., 2 OZ.-1940 ♦ ELK SCENT GLANDS ARE BETWEEN HIND HOOFS ♦ MICHIGAN FIRST IN MACHINERY PRODUCTION ♦ CADILLAC FOUNDED DETROIT ♦ MICHIGAN FIRST IN CELERY ♦ SAFETY TIP-IF CANOE TIPS HANG ON ♦ FATHER MARQUETTE BURIED AT ST. IGNACE ♦ HOUGHTON LAKE IS GLACIAL FORMATION ♦ VISIT SAGINAW COUNTY FAIR ♦ PERCH HAVE REACHED THE AGE OF 15 YEARS ♦ 508 TO 1 AGAINST A FLUSH ♦ JOE LOUIS K.O.'D MANN IN 1938 ♦ KALTENBACH (LIVONIA) NOVICE ROLLER SKATE CHAMP ♦ TWO MICHIGAN COUNTIES HAVE NO LAKES ♦ CASTLE ROCK-A NATURAL PHENOMENA NEAR ST. IGNACE ♦ CAMPING IS PERMITTED IN NATIONAL FORESTS ♦ MODERN OLYMPICS FIRST HELD IN ATHENS IN 1896 ♦

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 "WALK-IN-WATER" FIRST GTREAT LAKES STEAMBOAT ♦ CALICO BASS LIFE SPAN-6 TO 8 YEARS ♦ UPPER PENINSULA SUPPLIES 95% WORLD'S BIRDS-EYE MAPLE ♦ JOE LOUIS K.O.'D THOMAS IN 1938 ♦ MARKSMEN PULL THE TRIGGER-NEVER YANK ♦ MICHIGAN FIRST IN NATION WITH ROADSIDE TABLES ♦ A RECORD-15 TON OF MICHIGAN SMELT DIPPED IN 10 MINUTES ♦ 254 TO 1 AGAINST A STRAIGHT ♦ DETROIT RIVER WORLD'S BUSIEST WATERWAY ♦ GRAND RAPIDS-FURNITURE CAPITOL OF THE WORLD ♦ IRONWOOD FARTHER WEST THAN ST. LOUIS ♦ THE CHIPMUNK HIBERNATES IN WINTER ♦ KEEP MICHIGAN GREEN ♦ BLUEGILLS ARE THE MOST CAUGHT MICHIGAN FISH ♦ RECORD BULLHEAD-8 LBS.-1951 ♦ "MISS MICHIGAN" SNOW QUEEN SELECTION AT GRAYLING ♦ RECORD CARP-55 LBS., 5 OZ.,-1952 ♦ FISHING GADGETS?-WATCH "MICHIGAN OUTDOORS" ON TV ♦ A BAT IS THE ONLY WINGED MAMMAL ♦

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 FIRST LANSING CAPITAL DESTROYED BY FIRE ♦ BABE RUTH ALL-TIME BATTING AVERAGE - 342 ♦ DETROIT FIRST IN PAINT MANUFACTURING ♦ NORTHERN PIKE HAVE REACHED AGE OF 10 YEARS ♦ MICHIGAN HAS 18,000 MILES OF TROUT WATER ♦ GAME BIRDS NEED ADDED FAT WHILE COOKING ♦ MICHIGAN LAND AREA 4 TIMES LARGER THAN BELGIUM ♦ MICHIGAN HAD 1ST MOBILE X-RAY UNIT ♦ JACK RABBITS CAN RUN UP TO 45 M.P.H. ♦ OFFICIAL BASEBALL WEIGHT (MAJOR LEAGUE) 5 OZ ♦ BROWN TROUT LIFESPAN-4 TO 7 YEARS. JOE LEWIS K. O.'D MUSTO IN 1941 ♦ KEEP MICHIGAN GREEN ♦ TOUR BEAUTIFUL THUMB AREA ♦ ALL BULLETS BEGIN TO DROP AFTER LEAVING MUZZLE ♦ SUMMER FUN?  WATCH "MICHIGAN OUTDOORS" ON TV ♦ MICHIGAN HAS 83 COUNTIES ♦ HANDLING TOADS DOES NOT CAUSE WARTS ♦ 7 OUT OF 10 MICHIGANDERS DRINK MICHIGAN BREWED BEER OR ALE ♦ WODARSKI (DET.) JR. FLY ACCURACY SKISH CHAMP. ♦ KING SNAKE IS IMMUNE TO RATTLESNAKES ♦ PRESIDENT OF U.S. BREAKS THE VOTE ON BASEBALL COMMISSIONER ♦ VISIT IONIA FREE FAIR ♦

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 FIRST AMERICAN RULE OF MICHIGAN-1796 ♦ PORCUPINE MOUNTAIN STATE PARK LARGEST IN U.S. ♦ WORLD'S LARGEST LIMESTONE QUARRY-ROGERS CITY ♦ MICHIGAN HAS LONGEST STATE SHORELINE ♦ DETROIT WON MAJOR LEAGUE PENNANT 1908 ♦ 92,000 ACRES OF STATE GAME AREAS IN MICHIGAN ♦ DETROIT-WINDSOR TUNNEL FIRST BETWEEN TWO COUNTRIES ♦ YOUNG BEAVER ARE CALLED "KITS" ♦ 7 OUT OF 10 MICHIGANDERS DRINK MICHIGAN BREWED BEER OR ALE ♦ JOE LOUIS K.O.'D BAER IN 1942 ♦ THE WOODCHUCK HIBERNATES IN WINTER ♦ TOBACCO, SUGAR AND MOLASSES ARE MICHIGAN RIVERS ♦ KEEP MICHIGAN GREEN ♦ RECORD CATFISH-94½ LBS.-1949 ♦ SMELT LIFE SPAN-4 TO 6 YEARS ♦ BUTTERFLY WINGS ARE MADE OF SCALES ♦ MICHIGAN HAS OVER 500 PUBLIC FISHING SITES ♦ SEE THRILLING AU SABLE CANOE RACE ♦ TOBOGGAN RUN AT GRAYLING HAS RECORDED 100 M.P.H. ♦ "MICHIGAN OUTDOORS" EVERY THURSDAY ON TV ♦ SAFETY TIP-DON'T DRIFT INTO SWIFT WATER ♦ 22 LONG RIFLE BULLET DROPS IN 100 YARDS ♦ FATHER MARQUETTE BURIED AT ST. IGNACE ♦

MICELLANEOUS:

• There are 452 statements across all 20 cans. 33 of the items are duplicated one or more times or are at least similar in content.  After counting out the duplicates, 378 are unique, one of a kind statements.
• There is a promo statement for the “MICHIGAN OUTDOORS” TV show no less than 17 times. One of the most beloved programs in early Detroit television was Michigan Outdoors hosted and produced by Mort Neff. The original outdoor show debuted in 1951 specializing in hunting and fishing segments. It ran for twenty-three straight years and 1,196 shows before it was cancelled in 1977. Michigan Outdoors has the distinction of being the longest-running outdoor and sportsman show in American television history.
• In case you’re wondering, SKISH is a target game for fishermen in which a small lead weight is cast at a set of targets placed flat on the surface of the water or sometimes on the ground.

• THE RACCOON HIBERNATES IN THE WINTER - Raccoons do not hibernate in the winter. Those that live further north where it is colder, grow thick coats to keep them warm and spend long periods sleeping. ( https://simple.wikipedia.org/wiki/Raccoon )
• THE BADGER HIBERNATES IN WINTER - Badgers do not hibernate but may become less active in winter. A badger may spend much of the winter in cycles of torpor that last around 29 hours. They do emerge from their burrows when the temperature is above freezing. ( https://en.wikipedia.org/wiki/American_badger )
• THE CHIPMUNK HIBERNATES IN WINTER - During the winter, the chipmunk may enter long periods of torpor, but does not truly hibernate. ( https://en.wikipedia.org/wiki/Eastern_chipmunk )

• BCCA Volume I Supplement
• Randy Karasek’s Michigan Beer Cans website (http://www.mbcinfo.com/)
• Kevin Foley, BCCA #25683
• Alex Draper, BCCA #32299

Although remaining a mid-sized brewer among the city's giants, Gettelman was an important innovator of beer packaging and advertising and a significant acquisition in the expansion of the Miller Brewing Company.

Come along as we share the compelling story of beer and its place in The Mill at Vicksburg, including a brewery museum devoted to historic brewery memorabilia.

See how this historic paper mill is transforming from the verge of demolition into a vibrant culture of music, beer and entertainment.  

 Rah, Rah,

Sis Boom Bah!

 Bricka Bracka Firecracker!

 Hip, Hip, Hooray!

 We do love our college sports, screaming ourselves hoarse in arenas, stadiums and at home like the unabashed fanatics we are. Whether we’re current college students, recent grads, older alumni or deep-pocketed boosters, college sports hold a place in our hearts that often lasts a lifetime. Who doesn’t remember going to football games, maybe even a Bowl game, or a basketball tournament across the state line? The roar of the crowd wearing its alma mater’s distinctive colors, the cheerleaders flying into the air on the sideline and the pomp and circumstance of the university marching band?

And how about the tailgating outside the stadiums and arenas before the games? A Saturday ritual, the parking lots were jam-packed with students, fans and alumni grilling hot dogs and hamburgers and, oh yes, reaching into the over-sized chest to grab a can of ice cold beer. I was in college almost a half century ago, and we were drinking a lot of beer back then. Other than during Prohibition, was there ever a time that beer wasn’t a staple of the collegiate environment?

Big Money
Fast forward. The 21st-century college football and basketball programs have become the biggest revenue producers for colleges and universities across the nation. Athletic programs today have become so large and profitable that only a pandemic could bring sports to a screeching halt. College sports fans may have been more fearful of the effect COVID-19 would have on the fall football season than they were of catching it. Would the games be played, or postponed until the spring? Would students be allowed on campus?

No one knew for sure what the outcome would be as events were cancelled, students were sent home, learning became virtual and stress was the word of the day. Conferences buckled under the pressure to resume their programs or to postpone or shorten schedules to a later date. Some conferences decided to move forward, and others postponed. When will things get back to normal? So many questions, but no concrete answers. COVID-19 is not a football play but a frightening display of daily suspense. In the interim, many big time programs have lost millions of dollars of revenue. How can they recoup their losses?

Here’s a suggestion that “could and should” be considered: the branding of their logos on the BEER CAN, which will advertise the college, generate income and help to fund departments such as agriculture, food science, fermentation and brewing degree programs. At the same time, it makes the alumni proud to be affiliated with their school. In the distant future, I can see Anheuser-Busch and/or Miller Coors promoting the Power Five Conferences, comprising 65 universities that have agreed to license and brand their logos on cans similar to the Bud Light NFL yearly program. A far-reaching marketing program throughout the states where their teams play, as well as alumni participation, has been a popular and already successful alternative for some schools that have licensed their marks.

As far back as the 1960s, there have been at least 100 cans and bottles of beer emblazoned with university or college logos or names. Just recently, in 2019, Anheuser-Busch issued a six-can set with no mention of the school, just the colors of the college’s football program. Only one of the schools (LSU) allowed its logo to be placed on a can, and it was the only school that had an aluminum bottle issued and not an actual 12oz can. LSU, Texas A&M and Texas Tech allowed beer sales at their stadiums. Alabama, Iowa and Virginia Tech did not.

A Fine Line
Some schools oppose promoting alcohol use to underage students. They refuse to have their logos or names appear on beer cans and bottles. In 1984, the National Minimum Drinking Age Act made 21 the legal age for alcohol consumption. The majority of college undergraduates will spend about half of their education not able to drink legally. Schools have long had to walk a fine line when it came to drinking at stadiums and college bars. However, a number of colleges have reevaluated their stances on booze and have brought alcohol sales back into the stadiums and arenas. The University of West Virginia, for example, has allowed beer sales at its stadium since 2011.

In 2011, UC Davis, home to one of the most prestigious brewing programs in the country, temporarily licensed the name of its on-campus restaurant, The Gunrock, to the local brewery, Sudwerk Brewing. The university reconsidered a year later, but then resumed licensing “Gunrock American Lager” in 2017 and even opened a brewhouse on campus. In 2015, the University of Louisiana at Lafayette licensed “Ragin’ Cajuns Genuine Louisiana Ale” and teamed up with the Bayou Teche Brewery in Arnaudville, LA to produce the beer. That opened the floodgates in the state of Louisiana, and LSU, Tulane, S.E. Louisiana, McNeese State, Nicholls State, N.W. Louisiana State and the University of Louisiana Monroe shortly followed with their own branded beers. The local breweries were more than willing to help the schools sell their beer. Within the last 2-3 years, 15-20 private and public institutions have announced their own officially licensed branded beers.

As colleges and universities start to brand beers (there are over 4,000 four-year schools in the U.S.), the attitude of the schools toward alcohol is changing quickly—for a variety of reasons. The explosion in craft brewing has created a renewed interest in beer as a career. Every year, brewing programs like those at Purdue, UC Davis and N.C. State are being added to school curricula. The long-term benefits of offering fermentation sciences and horticultural research, as well as working with local hops growers to help identify which varieties can best thrive in their states, are firmly on their minds.

Many universities continue to search for ways to increase revenues. Declining college football attendance and COVID-19 have changed many an administration’s attitude toward selling beer at sporting events, convincing them to relax restrictions. Some states have had to endure severe cuts in public education, and trying to find creative self-promotion avenues has become a very real challenge. Some are even playing their games on Wednesday and Thursday evenings for more exposure.

Building Exposure
The second tier, or less nationally prominent schools, need new ways to capture regional and even national exposure. Branding helps to elevate the “top-of-mind” awareness in ways the schools can’t do on their own. Condoning schools’ aggressive licensing, like the agreements that allow for university-stamped six packs, has recently led the NCAA Governing Board to support rule changes to allow student athletes to pursue similar deals to cash in on their images.

Most schools prohibit alcohol sales on campus, and the beers that are branded are not advertised in student media. A school will usually initiate branding with the assistance of a licensing agent such as Collegiate Licensing Co. (CLC) or IMG College Licensing (IMGCL). In many cases where a local brewery has partnered with a school, the distributors are responsible for an alcohol-awareness program for incoming freshmen. It’s a bit of a slippery slope for the schools and the partnering breweries and is consequently a slow process that hasn’t taken off like some had predicted it would. As we come out of the pandemic, stay tuned for an acceleration, as colleges and universities seek ways to recover economically and to recoup lost revenue streams.

Boiler Gold
It’s been said that for a successful launch of a branded college beer, it helps if there’s a relationship between the institution and the brewer of choice—local, regional or national. People’s Brewery in Lafayette, IN uses ingredients researched by Purdue University and grown by local farmers. The owner is an alum, and the brewery supports fermentation science and agriculture through a close collaboration with the school. A portion of the proceeds from the sale of Boiler Gold and Boiler Black directly benefits the school’s programs.

While it might be considered bad form to promote the beer to students (they’ll find it when they come of age), how about a tie-in with an academic benefit/reward? “Scholarship Beer,” a seasonal joint venture between Flying Tiger Brewery and the University of Louisiana-Monroe, returns 5% of sales of Warhawk beer to fund student scholarships. The can states it best: “While it takes time to fly, it takes support to soar.” Flying Tiger Brewery is proud to empower students with resources to receive their education.

Colleges and universities across the nation will continue to discover innovative ways of marketing their assets to raise needed funds. While walking the tightrope between raising revenue and promoting responsible behavior on campus, colleges will continue to see the possibilities inherent in logo licensing to beer companies, and beer can collectors can look forward to growing their collections in years to come. It’s a WIN-WIN for all. GO TEAM, GO!!

Listen to the details of how the brewery was established and to what happened to it throughout the years.

Short Version

Long Version

Approximately 15,000 square feet of The Mill will be allocated to the Brewery Museum. The museum will be a destination for serious collectors and casual visitors alike to discover one of the country’s most extensive breweriana collections.

 In the early to mid-twentieth century, regional breweries built brand awareness with art consisting of motion beer signs, tap handles, neon signs and more. To collectors, this memorabilia is affectionately known as breweriana—a reminder of good times, craftsmanship, regional Americana, and of course, iconic long-forgotten beers.

If you have brewery artifacts you think we might be interested in please send all inquiries to curator@millmuseums.com.

To learn more about our project and the future museum visit:
https://vicksburgmill.com/brewery-museum/

This was the first BCCA-hosted webinar on Zoom. We hope this will be the first of many more in the future. To ensure its success, we reached out to a world-renowned collector and historian on all breweriana things related to "bock beer," Jim Romine  #19904. This video is the recorded version of the webinar for those that didn’t get a chance to attend live.

Jim Romine #19904 was a past President of the currently inactive/defunct BCCA At-Large Chapter known as the Merry Bocksters. Jim Romine had one of the best bock beer can collections at one time. The short version of the webinar features all the items discussed related to bock beer.

We were also honored by the attendance of Mike Hillebrand #276 and had an opportunity to talk to him about the Tontine Chapter as well as some of his CANvention adventures. Those discussions are featured in the more extended version.

Short Version

Long Version

Nightshade And Dark’s Pandemonium Brewing
Located 6 blocks from the original Besley’s location.

After 30 years of home brewing and 3 years serving that beer at beer fests to positive feedback, my wife and I decided to take the plunge and open a nano-brewery. I had been naming most of my beers after something related to Ray Bradbury so his childhood home of Waukegan seemed a natural place to start. The city was interested in promoting growth in the downtown area and had an unused retail space in a municipal garage. They expressed a desire to have me share the space with a distiller, and Oppidan Spirits from Wheeling was interested. Having a built-in source of barrels has been convenient for creating barrel aged beers. A year later and a lot of 20 hour days as we both kept our day jobs, Nightshade and Dark’s Pandemonium Brewing opened. The name itself is drawn from Ray Bradbury’s story Something Wicked This Way Comes. Early on I was made aware of early Waukegan brewing history and how much a part of early Waukegan history Besley’s Waukegan Brewery was. I decided I would incorporate the brand into ours since trademarks and such had long since lapsed. I was informed through the grapevine that the surviving members of the family were aware and had no objections (that could change if the beer was bad or the references disrespectful, I imagine). Our goal wasn’t to be the next Revolution brewing and conquer the world with our brewing empire like many new breweries, but instead operate a local taproom with an environment we would hang out at if we weren’t running the place. We almost never show sports. TV’s have vintage Sci-Fi shows with subtitles. One TV cycles through every Godzilla movie with English subtitles (Ask us how Ray Bradbury is responsible for creating Godzilla). Live music is typically early 20th century jazz, surf guitar or something else you wouldn’t expect. We don’t have the cover bands doing hits from the 90’s or the guy with the guitar singing Pearl Jam. We have no plans for any distribution outside local self-distribution. Instead we focus on keeping 20 taps full of a wide variety of styles that vary from traditional to completely off the rails (but you will never see breakfast cereal in our beer). We also didn’t want to be yet another IPA factory, so while we have a couple, we focus on variety and challenging people’s boundaries with beer. We also wanted to tie ourselves more to the community and help foster a sense of identity here that was lost over the years. We donate 25 cents from every beer to the Waukegan Public Library adult literacy program. We also donate to the park district special services that helps disabled children participate in programs.

Our logo and all the glassware and merch were designed by myself. It’s a stylized representation of my wife and I as the eponymous Mister Dark and The Dust Witch from Somethings Wicked This Way Comes. A passage in the movie where mister Dark tries to seduce the character Jim Nightshade to his side by offering to change the name of his soul pillaging carnival was the catalyst for the name. “Nightshade and Dark’s sounds so much better” Dark says to Jim. “Live Forever” is the phrase said to Ray Bradbury by a carnival magician that he credits with inspiring him to write. Besley’s has been brought back to life in an English Bitter and an English Porter with more to come potentially. I didn’t aim for historically accurate recipes as a historical 1880’s porter would be an infected malty soup with at least a portion aged in foeders as long as 18 months. Waukegan was a spring water resort in the 1880’s (it’s hard to imagine now) and the brewery itself was located on a stream fed by one of these. I looked at trying to duplicate the local spring water that Besley bragged he used for his beer, but after sending a few historical water analyses to Siebel it became clear that if he was using it, it was in small amounts as publicity and it wouldn’t really have any value over lake Michigan water. Using it in any quantity would make it inhospitable to yeast. A sign in our window toggles back and forth between our logo and a picture of a mirror that had sold at auction a few years previous. When the plague hit and we were forced to switch from no plans of distribution to carry out sales only, canning was suddenly on the table. A scan of a label given to me by a Chicago area collector was my base for labels for the extra and the porter. Labels were printed and lessons learned, one being that 1000 labels is as cheap as 250. Another was that canning at our size was simply not cost effective and its unlikely we will do it again until we have a larger production capacity. As such we have 700 or more of the 5 different labels we made and canned that are unlikely to be used. We give them to collectors who ask while they are visiting. Survival during the plague involved a combination of outdoor seating and a large indoor space that allows for socially distances seating for up to a hundred or more. Winter will be the true test of our survival. Winter is coming…

Thanks to the plague we haven’t had the money to do many of the things we had planned, one of which was expanding on the Besley’s brand and its local tie in. The closure of the 2200 seat theater next to us has been a huge blow. We focused primarily on our Ray Bradbury ties as this year was to be his 100th birthday and there is a museum opening a couple blocks away. The planned street festival in his honor was scrapped. Most of our beers have a name a Bradbury fan will recognize. Some will require you to be a hard core fan. Where possible we find a name that has some sort of tie in to the style or an ingredient, but sometimes its just a name. Moving forward we will start focusing more on Besley’s. While the local historical museum operated by the park district has a lot of information on Besley and his family who were influential in Waukegan and Chicago, their breweriana is limited to some bottles, photographs and a price list from a Besley’s operated pub. One of Besley’s brands prior to its closure leading up to prohibition was Besley’s Home Brew. I can’t find any specific information on what the particular style was, but it’s assumed a reference to home brewing under the shadow of the temperance movement. As a home brewer I wanted to support and stay integrated with the local home brewing community. We will be brewing local competition winners and serving them under the Besley’s Home Brew brand in cooperation with Perfect Brewing in Libertyville. Recipe kits are in the works so home brewers can make their own versions of Besley’s or Nightshade and Dark’s beers for themselves. We are also working with the Historical Museum on a permanent display of Besley’s items and information. In conjunction with that the museum has committed to providing a space for Chicago area breweriana collections to be displayed as a permanent rotating exhibit. Starting from a point where the real estate exists, the display space is already available and insurance and security are in place to deal with loaned collections should streamline the process of creating a permanent breweriana exhibit and possibly one day a whole museum. All we will need is collectors who want to show their stuff off in a secure insured space. The Carnegie library in Waukegan is undergoing a twenty-million-dollar renovation to become a four-story history museum and they have committed to giving me space and moving the exhibit there when it opens in 3 years. The history of the Lake Michigan shore from Milwaukee to Chicago is steeped in beer, from feeding local growth in the 1800’s to prohibition, Al Capone and beyond. Beer is a natural thing to focus on in a historical context. William Besley kept the local work force well watered. His beer was one of the few of his day to be exported from the Midwest to Canada and even back to Europe. The Besley family became influential in Waukegan then Chicago politics of the day. Beer moved the world.

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1. The Nashville Brewery marker was erected on 6th Avenue South at the original location of the
Nashville Brewing Company (1859-1890) and the Wm. Gerst Brewing Company (1890-1954).
2. The Germantown Brewery District marker is located on 5th Ave North. It recognizes the four
neighborhood breweries that operated in Germantown in the 1860s (this marker was
destroyed by the March 2020 tornado, but there are plans to replace it).
3. The Nashville Porter and Ale Brewery marker is located at 1901 Charlotte Ave, which was
originally established in 1815.

Mertie is a local healthcare executive that dabbles in Nashville’s brewing history during his free time.
He is the author of Nashville Brewing (Arcadia Publishing; 2006) and owner of the Nashville Brewing
Company, which has won numerous awards for their traditional German-style lagers.

Contact: Scott R. Mertie
615-943-8855
scott@nashvillebrewing.com
www.nashvillebrewing.com

BREWERY AT MILL CREEK HISTORICAL MARKER
LOCATED AT ELM HILL PIKE AND MASSMAN DRIVE

THE NASHVILLE BREWERY HISTORICAL MARKER
LOCATED AT SIXTH AVENUE SOUTH AND MULBERRY

GERMANTOWN BREWERY DISTRICT HISTORICAL MARKER
LOCATED AT FIFTH AVENUE NORTH AND MADISON

GERMANTOWN BREWERY DISTRIC HISTORICAL MARKER
(POST TORNADO)

 
NASHVILLE PORTER AND ALE BREWERY HISTORICAL MARKER
LOCATED AT CHARLOTTE AVENUE AND 19TH AVENUE NORTH